P&G takes their consumers seriously and to engage with every single one of their customers out there, they’ve teamed up with LINE, the messaging and voice call app on both iOS and Android, and launched their official LINE account, “Confidence Squad.”
With this Confidence Squad channel, P&G is aiming to increase their online presence and also get into one-on-one engagement with their consumers by sharing tips on grooming, beauty and lifestyle. Not only that, there will be tons of rewards and promotions, where you can redeem it at any Watsons Malaysia outlet.
They are also launching their set of special edition stickers on Line, where each character represents one of their various key brands. Phoebe (representing Pantene), Gaven (repelling Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders), which is available for downloading on LINE.
To make it more interesting and celebrate their launch of their “Confidence Squad” LINE account, P&G is running a contest called “Lucky Chance” where you will be given a question to answer and one lucky follower will be randomly chosen every day to win an iPhone 7 and vouchers to purchase P&G products.
So, what are you waiting for? Time to follow “Confidence Squad” to get things going.
