On the 22nd of June 2017, a 3 minute Youtube video had been released by Celcom Axiata Berhad in line with their thematic campaign called ‘Mak Kata’. The video was entitled ‘Letters from Mak’ which was released in the spirit of the festive season of Hari Raya Aidilfitri. It portrays the values of sharing, family unity and appreciation for loved ones and was supported by Celcom’s Lightning Fast LTE network.
According to the Deputy Chief Executive Officer, Business Operations of Celcom Axiata Berhad, Azwan Khan Osman Khan, the video was to wish a warm Hari Raya to their customers and others celebrating it as it revolves around two siblings that share a passion for their mother’s cooking and tries recreating her dishes. With customers now being able to easily stream the video online, Celcom has been most generous to donate of about RM 100,000 to four charity homes coinciding with the spirit of sharing when the video reaches above 2 million views.The charity homes that will be receiving that donation are ‘Rumah Jagaan dan Rawatan Orang-orang Tua Al-Ikhlas, ‘Pertubuhan Kebajikan Mental Selangor’, ‘Rumah Kebajikan dan Bimbingan At-Tagwa’ and ‘Pusat Kebajikan Jagaan Sri Sai Selangor’.
On the other hand, according Chief Human Capital of Celcom Axiata Berhad, Azmi Ujang, the video was also released to reach out to viewers to also join in the spirit of giving as it will help then to also reach out to the underprivileged.Hence, to learn more about this inspiring video visit www.MakKata.com.my
Jaya Prithivi Raj
Jaya Prithivi Raj, also known as Vesper is the Founder of The Adventures of Vesper. Malaysian. Indian. The Rainmaker. I tend to try too many new things because I get bored quickly. But one thing I am not: Tech and Healthcare.