If I am being honest, most of the wearable out there are catered more towards men, making it harder for women to find the right one. It can be a pain scouting for the right ones because of the lack of certain feature. Well, not anymore. Just recently, Fitbit unveiled their new Smartwatch, Fitbit Versa. It’s a super chic looking smartwatch that’s not just light but it’s also constructed with really great materials. You can read all about the Fitbit Versa by clicking here. If you’re wondering what this product has to do with the article. It doesn’t actually. When Versa was launched initially, it coincided with the plans for this new app they have in house for women. You know what I am talking about. It’s now here.

There’s one thing a woman – (be it your mother, girlfriend, sister or anyone) goes through her life, which a man doesn’t – that is the Menstrual Cycle. It’s a very natural cycle every single woman out there goes through and it’s completely normal. Sometimes it can be a bit of an hassle for them when they have a pain, cramps or headache. What’s even scarier is that – there’s a lot of women out there who does not know what, why and how it even happens.

Fitbit did a survey recently and honestly, the result is a bit scarier than you think. 80% percent of the women do not know how many phases are there in a menstrual cycle. Not just that, more than 70% weren’t able to identify the average length of a cycle. This clearly shows that there isn’t much awareness about women’s health.

How Fitbit is going to Help in Such Case?

What Fitbit did is interesting. They created a Fitbit app for all their users who identify themselves as female ages 13 years and over. Let’s start off with their first feature – Period 101. This particular segment has a lot of educational content on the Fitbit blog via the Fitbit App where women can learn a lot more about their menstrual cycle, ovulation, fertility and common misconception. On top of that, they have an option to connect with other women through groups in the community tab of the Fitbit app for support on all the key topics what we mentioned above and also on birth control, trying to conceive, pregnancy, perimenopause and menopause.

As for the app on the Fitbit, it let’s you stay on top of the cycle. This means that you get to log your menstrual cycle data on your Fitbit and if you ever happen to go through certain symptoms like cramps, headache – you can record that. This will help you be more informed about your health at all times. What makes this feature even better is the fact that, you can show the specific details to your doctor for a much more personalized care.

Another important thing about a woman’s period is knowing what’s going to happen next. The more you log, the better the whole experience gets. Once it has enough stats, it uses Fitbit’s proprietary cycle algorithm to give you dynamic cycle predictions – to see where you are in your cycle and when to expect your period. You can even take a peek with their cycle-at-a-glance feature.

A Word from Dr. Katharine White

Dr. Katharine White, MD MPH, an assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor said, ““Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor”.

She added that the nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. What Fitbit is doing right now can change in so many ways possible.

Fitbit is very particular on improving their Female Health tracking feature. As time goes by and as the database for female health metrics increases, this will give Fitbit an upper hand in delivering more insights, like for instance – how the cycle impacts your activity, sleep, weight and nutrition and your cycle as well. We are excited to see what’s going to happen in the near future as well.

It’s an interesting step and one to look forward to. 🙂