Magnum has just released their first-ever augmented reality experience to celebrate their new Magnum Cookies and Cream ice-cream. The AR portal, called Magnum Playground, aims to inspire joy, passion, and a sense of wonder with a range of activities and rewards.

Join the Magnum Playground AR experience and win!

Celebrate the New Magnum Cookies and Cream with Magnum’s First-Ever AR Experience

Magnum Playground will feature a Cookies & Cream Photo Booth where pleasure seekers can look forward to taking unique pictures and participate in a creative Instagram contest to win attractive cash prizes. To participate, all those who are interested just need to follow the instructions below:

  1. Capture your most playful image or video via the filter in the Cookies & Cream Photo Booth.
  2. Post the video or photo on your Instagram feed, and make sure your profile is public.
  3. Tag @wallsmalaysia and include #MagnumPlayground in your caption.

At Magnum, we believe that there is pleasure to be found in everything we do – whether it is through playful moments in our day-to-day life or indulging in a decadent treat. The Magnum Playground perfectly encapsulates the playful message we seek to convey, and we are excited to welcome all pleasure seekers to explore our first-ever AR portal, built in conjunction with our latest ice-cream offering – the Magnum Cookies and Cream,” said Stephanie Ng, Marketing Manager of Ice Cream Category.

That’s not all, participants who complete the mini-game within the Magnum Playground be able to redeem a Foodpanda voucher code applicable for Walls delivery through Foodpanda.

If you’re interested in joining the Magnum Playground AR experience, you can check out the link here.