Recently, smartphone maker OnePlus announced that they have joined forces with notable camera manufacturer Hasselblad which results in a three-year partnership. This partnership will see Hasselblad co-develop the next generation of smartphone camera systems for future OnePlus flagship devices.

The results of the two companies’ partnership, dubbed the Hasselblad Camera for Mobile, will be seen on the upcoming OnePlus 9 series which is set to make its global debut this 23 March.

That’s not all, the Chinese smartphone company has said that it will be investing over USD150 million into the research and development of their mobile cameras over the next three years.

OnePlus Investment

This multifaceted investment will go towards a number of areas to improve OnePlus’ ability to deliver premium, cutting-edge camera technology to its users, including but not limited to:

  • Further developing four major research and development labs around the world, including two innovative imaging labs based in the United States and Japan.
  • Pioneering new areas of smartphone imaging technology for future OnePlus camera systems, such as a panoramic camera with a 140-degree field of view, T-lens technology for lightning-fast focus in the front-facing camera, and a freeform lens – to be first introduced on the OnePlus 9 Series – that practically eliminates edge distortion in ultra-wide photos.

Ultimately, their aim is to further build out its mobile imaging capabilities in its ongoing pursuit of delivering the best smartphone camera experience for its users.

The two companies’ three-year partnership will continuously develop beginning with software improvements. These improvements will include colour tuning and sensor calibration, and extending to more dimensions in the future.

Advanced colour calibration is the most technically challenging of the two developments and together, the two companies have developed a new colour solution called the Natural Color Calibration with Hasselblad.

This new colour solution aims to bring more perceptually accurate and natural-looking colours to photos taken with OnePlus flagship cameras. It also will serve as the company’s new standard for colour calibration for its future smartphone cameras.

Next, developments with sensor calibrations have led to the new Hasselblad Pro Mode. This mode brings incredibly accurate and natural colour for a solid foundation for post-editing through Hasselblad’s class-leading sensor calibration. It also features a new user interface based on Hasselblad’s image processing software that gives it an authentic Hasselblad look and feel.

It also allows for a huge amount of control for professional photographers to fine-tune their photos, with the ability to adjust ISO, focus, exposure times, white balance and more. Users can also use 12-bit RAW format for even richer colour and higher dynamic range.

OnePlus 9 will mark the debut of OnePlus and Hasselblad’s camera system

OnePlus 9 Series Product Launch

As mentioned before, the results of this partnership will soon see the light of day when the OnePlus 9 series launches this coming 23 March.

The OnePlus 9 Series will use a custom Sony IMX789 sensor for the largest and most advanced main camera sensor ever on a OnePlus device. With 12-bit RAW, it will be up to 64-times more colourful than before, delivering more dynamic and vibrant colours in pictures and giving professional photographers more room for additional post editing.

The Hasselblad Camera for Mobile will also offer improved HDR video recording, as well as support for capturing 4K 120FPS and 8K 30FPS video.

The OnePlus 9 Series global launch event will be streamed online on 23 March at 10PM Malaysian time over at the official website.