Popular social media app TikTok has just revealed insights into the shifting consumerism landscape, and how this affects brands during the Ramadhan season.
How did TikTok affect businesses during Ramadhan?
The social media company highlighted that in Malaysia, Ramadhan shopping habits have changed and that 28% of consumers shop more online, while 23% buy more each time. This shift comprises a wide range of items from consumer technology to prayer essentials:
- 7x increase in search for sarong
- 5x increase in search for prayer mats
- 2x increase in search for tablets
- 4x increase in search for smartphones
During the Ramadan season last year, user engagement on TikTok rose 12.5% on average, with 52% of users saying they learn about new products via brands’ video ads on the social media app.
What’s interesting is that 61% of TikTok users feel that advertising on the platform is unique while 67% agree TikTok has helped them get ideas about brands/products they had never thought of before.
One of the main contributors to the high levels of engagement on the social media app is down to the fact that 92.3% of users do not use a second screen while on TikTok, making their experience on the platform extremely immersive.
The social media company says that its platform is open to brands of all sizes, including SMBs, and with over 98% of businesses in Malaysia represented by SMBs, TikTok may just be what these businesses need given the current economic situation.
More details and insights into using TikTok for business are available through their official page here.
