After its relaunch in 2019, Luno, Malaysia’s first Securities Commission-approved digital asset exchange, has reported that the percentage of female users has increased from 12% to a steady average of 20%.
Luno Malaysia: More women are into cryptocurrency than ever before
Furthermore, the average monthly transaction volume of its female users has increased from 6% to 15%, suggesting a positive trend in cryptocurrency investment among female users in Malaysia.
96% of female Luno users in Malaysia purchase cryptocurrencies as an investment. Because of its success as an alternative store of value, Bitcoin (BTC) is the most common cryptocurrency, with 56% support.
Female users aged 30 to 39 years old accounted for the bulk of transactional activities (more than 60%), followed by 50-59 years old (13%) and 40-49 years old (12.4%).
Female users come from a variety of professions, including education, accounting, and healthcare. Ethereum (ETH) has a 22% market cap, Ripple (XRP) has a 16% market cap, and Litecoin (LTC) has a 6% market cap. This knowledge is focused on the behaviour of Luno’s female users during the last six months.
Scarlett Chai, Luno Malaysia Marketing & Partnerships Lead said, “It is encouraging to see so many Malaysian women exploring the world of cryptocurrency. Most of them are looking at cryptocurrency’s capability to help them achieve financial independence. On top of that, female participation in the cryptocurrency industry is growing in Malaysia.”
She also mentioned that Luno Malaysia is working towards holding more women-focused talks on cryptocurrency and personal finance by working with personal finance groups and independent content creators.
“Our goal is to encourage more women to take part in this exciting technology as we believe it has the potential to make meaningful and long-term positive impacts on all members of society, no matter who they are or where they are from. To achieve that, we need to not only include but also leverage perspectives of all members of society especially women.”
You can visit Luno Malaysia’s official website to know more about the company.