Infobip, a global cloud communications firm, has announced that Instagram Messaging has been added to its extensive range of channels available through its global Communications-Platform-as-a-Service offering.
Infobip: Interact with customers through Instagram Messaging
Customer service agents in consumer-facing businesses will now have access to a unified and simple workspace where they can manage communication over Instagram using Infobip’s contact-centre-as-a-service service – ‘Conversations,’ resulting in fewer calls to a contact centre and a more seamless, improved customer experience.
Infobip’s clients can now handle Instagram messaging at scale, engage with new consumers, and enhance relationships with existing ones, thanks to this new feature.
The social media platform also offers the potential to send visual messages to a large number of recipients quickly and easily and has shown to be effective in exchanging visual signals with consumers all over the world.
This capability has aided firms in building stronger relationships with their customers, both online and offline.
Instagram has had a stratospheric ascent to 1 billion active members since its introduction in 2010, making it one of the top six social networks in the world, and has become an increasingly vital communications tool for businesses and institutions.
It is one of the most widely used social media platforms in Malaysia for businesses to communicate with customers and establish an online presence.
This platform is used by 74.7% of Malaysians, and the company claims that adverts on the network can reach 14 million individuals.
This figure has been steadily rising, with Instagram announcing a 7.7% rise in ad reach in the last quarter. Simply put, Instagram is still one of the best platforms for businesses in Malaysia to engage with their customers.
Progressive businesses wishing to improve customer service can sign up for Early Access to be one of the first in Malaysia to handle Instagram messaging at scale.
For additional information on how to integrate Instagram Messaging into your communication channels mix, see here.
