Last week, vivo held a press event in Shenzhen, China, to unveil its new self-designed Imaging Chip V1. vivo highlighted its four long-term strategy tracks throughout the session, in addition to showcasing the Imaging Chip V1.

vivo’s own Imaging Chip V1

According to vivo, the V1 is a fully customised integrated circuit chip for imaging and video applications with leading-edge visual quality. In keeping with vivo’s imaging system design, the Imaging Chip V1 may better meet user needs by optimising smartphone application scenarios such as viewfinder look and video recording.

For the past 24 months, almost 300 vivo R&D employees and imaging lab experts have been working on the Imaging Chip V1. Vivo’s future chip-level image processing (IP) approach will primarily focus on four strategic tracks: image system, operating system, industrial design, and performance.

Vivo will only consider building chips with partners if there is a shortage of available capabilities on the market that are suited for vivo’s product and technological requirements, as well as a significant demand for fully tailored chips to support these long-term strategic objectives, according to Hu Baishan, vivo’s Executive Vice President and COO.

Vivo will strategically focus its resources on recreating known market needs through IP Design and developing crucial unique image processing algorithms without engaging in chip manufacturing.

One of vivo’s long-term strategy tracks is the imaging system. Vivo has been investing heavily in this field for over five years and has pioneered a number of industry-first innovations, including Gimbal Stabilization and Selfie Spotlight. In December 2020, vivo and ZEISS announced a long-term strategic partnership in mobile imaging technologies.

vivo X60 series colour variants

vivo and ZEISS have a two-dimensional partnership, the first of which is product R&D. For the first time in the vivo X60 series, the results of collaborative R&D and the coupling of ZEISS mobile photography technologies with vivo’s top smartphone technology, algorithms, and manufacturing capabilities – such as ZEISS Biotar Portrait Style – are available.

The second dimension entails a cooperative effort to influence the future through mobile imaging, with the goal of speeding up the development of next-generation professional photography and videography technology.

Vivo will use a three-pronged strategy based on consumer insights to establish a balance between products and technology, focusing on product planning, technical planning, and technical pre-research.

The vivo Central Research Institute will be in charge of creating new technologies in response to customer demands, industry developments, and user scenarios.

vivo’s 10-to-20-year ambition is to create exceptional products with a design-driven value proposition, bridging the gap between humans and the digital world by providing users with a more convenient mobile and digital experience.

Vivo will continue to pursue aggressive development strategies in order to build a healthier, longer-lasting world-class organisation.

In the meantime, you can read our review of the vivo X60 Pro right here.