Recently, we had the opportunity to have a quick “chat” of sorts with Joan Hu, the Overseas Southeast Asia Director at Roborock as to how are they pacing themselves through the APAC region in 2022. From the looks of it, their focus to becoming something better in the market is their goal and that said, here’s what she has to say in this interview.
Roborock Interview with Joan Hu
What Contributed to Roborock’s strong incline in growth in China since its debut?
“In the robot vacuum market back in 2014, most available products only focused on the basic needs that comes with a vacuum – cleaning. We saw an opportunity to fulfil needs and wants that consumer don’t know they have yet. Hence, we, grew our R&D department with a team of engineers, scientists, manufacturing experts and designers – all vital to create products that truly fit our users’ lifestyle.”
What are the New Roborock Vacuums that’s been launched this year, consumers can look forward to?
We have just launched the Roborock S7 MaxV in early 2022. This is an upgrade of our popular Roborock S7, with ReactiveAI 2.0 Obstacle Avoidance System, the S7 MaxV recognizes objects in its path more accurately and adapts quickly to clean around them, regardless of lighting conditions. Also, features Roborock’s acclaimed VibraRise® technology, a combination of sonic mopping with an automatic mop lift designed to transition smoothly over contrasting surfaces, while delivering effective high-intensity scrubs to tackle surface dirt. Click here to read our review.
That’s not all, we have also launched the Q7 Max – the latest line-up to our premium Q-series, a range of robot vacuums that combines proven features of our flagship S-Series, including LiDAR navigation, multi-level mapping and customizable app controls, making automated cleaning now an affordable luxury.
We also took a step further this year with multiple dock launches – the Auto Empty Dock and Auto Cleaning Dock. With these, we aim to elevate the smart home cleaning experience for our consumers by minimizing the usual manual operations needed to use a robot vacuum.
How has the progression impacted the brand across many countries?
Roborock is currently available in over forty markets. Expansion requires a very large amount of localization. When we bring technology developed in another region to a different one, we must make changes or localize the technology to suit the needs of the market. We need to listen to every market’s needs – in terms of customers and partners – to be able to add value to them.
As a brand, what would be the Goals to hit/achieve in our Local Market?
We hope to be able to provide a service centre to better serve our existing customers. We also aim to bring in more of Roborock’s latest products as our APAC markets are key to us.
What’s ahead for Roborock, other than entering markets which has been established so far?
Our investment isn’t just limited to channels, brand building or positioning of our Roborock products, but our customers matter. Our rapid business growth in each market has been contributed by quality products with major high innovation features at reasonable price points, continuous innovation, and user engagement. In the coming times ahead, we aim to go further via collaborations with strategic partners ignited through marketing efforts.
