Samsung has made a virtual playground for the popular online platform Roblox called ‘Space Tycoon’.

Take part in Samsung’s ‘Space Tycoon’ on Roblox

‘Space Tycoon’ is a virtual space where users may build, play games, and share experiences with alien beings in space utilising Samsung Electronics goods. Samsung claims that this virtual playground is aimed exclusively at Gen Z users.

Using the excavated resources, users in ‘Space Tycoon’ can construct numerous Samsung products ranging from Galaxy smartphones to TVs and household appliances, as well as purchase or upgrade game items. Users can get creative by starting with real-life things and transforming them into in-game gadgets.

Currently, over 20 Samsung products are accessible in the Shop, where the colours of purchased items might vary at random according to the levels attained, and new product series will be added on a regular basis.

‘Space Tycoon’ will be released in 14 languages at the same time, including Korean, English, Chinese, and Spanish. Additional capabilities, such as the ability for users to connect with one another, share their creations, and attend exclusive virtual parties, will be added in the future.

Furthermore, as part of the #YouMake campaign, Samsung will host dedicated online events on its website that will focus on colouring and collecting Samsung products.

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