During their quarterly release week, Xsolla, a leading global video game commerce company, announced new solutions and feature releases. Pay Station, Xsolla’s powerful flagship commerce offering, was launched with the goal of providing a simple and customizable checkout experience for their Malaysian mobile developers.

There are also two additional solutions to assist developers in starting their development journey and successfully managing the post-launch growth of their games.

Malaysian game developers can now take advantage of Xsolla’s new Pay Station solution, which is trusted in over 200 countries and accepts over 700 payment methods globally.

With a game market of USD786 million, Malaysia is a major outsourcing player for the biggest international publishers, and Xsolla is developing new features for their mobile-centric solutions to help Malaysian mobile game developers stay ahead of the constantly evolving industry and generate more sales for their mobile game business.

Xsolla Pay Station

Xsolla’s Pay Station introduces significant updates to core functionality and is the industry’s only cross-platform branded payment experience. Among the features is an optimised user flow for a better purchasing experience, a customizable user interface, streamlined mobile payments, and global support for mobile wallets.

Xsolla Pay Station provides the only truly adaptive checkout experience for the video game industry, with a focus on mobile games. Purchasing and payment habits have evolved significantly. Customers are accustomed to making purchases on their mobile devices and expect every aspect of their purchasing experience to be simple and intuitive.

Payment solutions should meet the needs of customers, be adaptable to multiple platforms and devices, and match the payment and branded expertise of customers. Pay Station enables developers to provide their users with a branded checkout experience across platforms, regardless of their preferred payment device or method.

Xsolla Web Shop for Mobile Games

Xsolla’s popular mobile solution now gives mobile game developers more ways to boost their marketing efforts and directly engage users by offering expanded bundles, personalised online store experiences, and unique promotions tailored to players worldwide.

Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages as the mobile landscape continues to lead global gaming revenue.

  • Expanded Bundles – Bundles of game keys, in-game items, or virtual currencies are a great way to provide additional value to players and incentivize larger purchases in the same transaction session. 
  • Personalised Storefront – Developers can now customise their online store for each user and provide a unique experience based on their preferences after login.
  • Personalised Promotions – This feature expands on the existing Web Shop promotions tools to allow mobile developers to offer targeted promotions based on user behaviour, preferences, and geography to their VIP users. Effectively delivers the individual user more personally compelling offers, thereby increasing digital goods and currency purchases as an integral part of their favourite mobile game experience.

Xsolla Multi-Platform Publishing 

Xsolla Multi-Platform Publishing is a sophisticated set of features for mobile game developers that allows them to deliver mobile games to PC and the web. Mobile game developers can reach new players at a lower acquisition cost while increasing player loyalty and LTV with a custom, branded client app and a seamless one-click authentication tool.

Developers can increase their revenue potential by monetizing their games in new geographies by bringing their games to new platforms. With a broader range of payment options, developers in underserved markets are more likely to convert non-paying players into paying customers.

Xsolla Accelerator 

The Xsolla Accelerator is a new funding programme for independent studios seeking game industry guidance and investment support early in their development cycle.

Game developers can apply to educational programmes led by industry mentors to help shape their game and content production, and they may be eligible for a bridge fund of up to USD100,000 to help prepare them for the next stage of business valuations and investments. Accepted developers will also have exclusive access to a global network of publishers and investors.

The program’s ultimate goal is to help studios improve and progress through the investment stages, from where they missed out on initial funding to where they can earn funding at the appropriate levels to build and launch a successful game.

Xsolla Payouts

This new solution streamlines mass payouts to hundreds or thousands of individuals, whether you are a game developer looking to process payouts to user-generated content creators, an esports platform rewarding its players, or a marketplace.

By managing multiple contracts with users and content creators, conducting tax interviews, facilitating tax reporting, and providing the most accurate account balance calculations, Xsolla Payouts maximises operational efficiency.

Xsolla handles the onboarding process, compliance, KYC, and tax reporting, reducing the accounting and integration effort of contracting payment gateways, KYC providers, and tax vendors.

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