Haier Malaysia is kicking things off for 2024 a little earlier with some ambitious aims, with better goals, products and brand positioning in the market – where their mid and high-end products aim to please a lot of consumers with the features. That said, they have also renewed their partnership with the 2022 BWF World Champions Aaron Chia and Soh Wooi Yik for 2024 as their Brand Ambassadors – showing how they are focused on “Inspiring Future Dreams”.

Haier Malaysia 2024 Product Announcements

The brand kicked things off with their new UV Cool Premium and UV Cool Smart series air conditioners with features a high-end air conditioner should have – such as WiFi modules for remote controlling the air conditioners via HaiSmart app, built-in UV-C Sterilization to keep the air clean and remove up to 99.991% SARS-CoV-2 by Texcell and 99% virus removal rate by SGS. On top of that, these features extend into commercial air-conditioners for office use.

Haier All fresh 4-door refrigerator HRF-IM758LXG, also has support for the HaiSmart application, so you can manage the food, modes, temperature and recipes if you are out of ideas on what to cool. Interestingly enough, it has a feature called Daylight, which provides better lighting for better visibility in the dark – so late-night snacks without turning on the kitchen light is possible.

Speaking of keeping your food refrigerated, Haier is bringing in their first wine chillers which come with features that help to maintain the constant temperature and retain humidity. They have announced other products like the Front Loading Washing Machine which has WiFi support and a Colour AI display for precise controls and finally Hoods and Hobs for better airflow and remaining quiet throughout.

Haier Malaysia 2024 Projections

With the lineup of products and alongside other products in their arsenal, the brand aims to hit a 45% sales growth with their advanced household appliances in six different categories in the first quarter of 2024.


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