Samsung has globally unveiled the new Samsung Galaxy S25 Series and this time around we see more AI enhancements under the hood, making it a more software first, hardware-second smartphone. This move is a shocking one, coming from a brand that’s known for its stellar hardware but here’s what you need to know from this Samsung Galaxy S25 Series launch.

Samsung Galaxy S25 Series Launch

We have wrote all about the hardware in our articles earlier, which you can check out in our hands-on article – but to give a quick gist: the Samsung Galaxy S25 Series is powered by Snapdragon 8 Elite by Galaxy AP out of the box with 12GB RAM across all the S25 models available in the market. The storage option will vary depending on the model you are going for but aside from that, the experience this time around is heavily focused on the software aspect.

The Galaxy AI experience is amped up for 2025 with more integration with Google Gemini AI for a more personalized and perform chain-based commands to have a more “Concierge” like experience. On top of that, with the Now Bar, you can now get Morning and Evening routines which is personalized to each and every users preference. Thanks to the post-quantum cryptography, data collected to personalize your phone to your liking will be kept safe from getting tampered, thanks to Samsung Knox. The Now Brief offers a more proactive suggestions based on your behavior and it all works in harmony – thanks to the Personal Data Engine.

The Galaxy S25 Series supports a slew of new AI Features such as Call transcript, Writing Assist and Drawing Assist. It doesn’t end there as most users would opt in for its cameras, therefore, there are more impressive features such as Portrait Studio, Filters, Audio Eraser, Galaxy LOG Recording and so much more.

On a hardware level, the Samsung Galaxy S25 Ultra gets a new 50MP Ultrawide camera, 6.9” display, a more flat and rounded corner finish and all of that in a Titanium package. The S25 and S25+ retains most of the hardware from last year, making it an incremental upgrade over its predecessor.

Pricing and Availability

The Samsung Galaxy S25 Series is now available for pre-order starting today in Malaysia and the pricing are as follows:

  • Galaxy S25 Ultra
    • (1TB): RM7,799
    • (512GB): RM6,599
    • (256GB): RM5,999
  • Galaxy S25+
    • (512GB): RM5,599
    • (256GB): RM4,999
  • Galaxy S25
    • (512GB): RM4,599
    • (256GB): RM3,999